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smartsm - promote
 

smartsm - the world's leading stock promotion solution

Stock Promotion

As with all marketing, If You Don't Measure, You Can't Manage.

We need to be able to justify which marketing campaigns and experimentation we carry out and try to improve performance year on year.

Reader Campaigns

Reader Development / Local Stock Promotion

It is always important to define what success looks like BEFORE we try new things. smartsm gives you a framework to monitor, measure and feedback these results and communicate them effectively.

Stock experimentation

Experimental Placement

smartsm gives the ability to measure the effect of moving parts of your collection from one location to another. This could be either inter- or intra- branch.

Experimental Purchase

smartsm gives the ability to measure the effectiveness of buying stock in small quantities. This could be in response to suggestions from customers or branch staff and gives you a robust feedback mechanism for communication of results.

Some library services publish this in newsletters for customers.

i.e. You wanted THIS, we did THIS and THIS was the result.

Stock Charts

Top Charts

These are useful for reader discovery, and enable patrons to see local demand and find out what's new.

smartsm gives branch staff the ability to generate their own Top Charts, pre-formatted, straight out of smartsm.

The charts can be generated for a particular branch or service wide and either for specific parts of the collection or for the whole collection

  • Top Author
  • Top Title
  • Recently Added Items

Local Newspapers

Some of our customers supply this information to their local newspaper in exchange for a few column inches on What's On at The Library as a way of promoting the service.